Small batch. Big smoke.
Gone when it's gone.

Hand-blended rubs and seasonings, released once a month in numbered batches.

--Days

--Hours

--Min

Next Drop · Friday, December 4

Batch No. 001 · Dec 2026 · 25 JarsHabanero Mango — Special Edition, in glassSee the Drop

How the Drop works

Once a month. First Friday.

Join the list

Get on the Drop List for early access.

Get first dibs

List members order 24 hours before anyone else.

Order on Drop Day

72 hours, or until it sells out.

In every drop

The Core Four

Made at the smoker, not a factory.

Every Willy B's blend starts at my smoker. I mix each batch by hand, test it on real cooks, and only make as much as I can do right. That's why we drop once a month, and why each special edition carries a batch number. When it's gone, it's gone.

— Willy B, Detroit

From the smoker

Recipes

Kiss and Slap

Sweet Heat Ribs

Classic BBQ

Smoky Burnt Ends

Garlicky Garlic Garlic

Garlic Grilled Salmon

The Drop Club

Your jar, reserved.

Reserve your special-edition jar every month, before the list even opens. Makes a pretty great gift, too.

Small batch. Big smoke.Gone when it's gone.